Project Description

  • Trusted with high profile client, the Chamberlain West Hollywood hotel, at the beginning of internship position
  • Developed and implemented social media strategy revolving around the Chamberlain’s luxurious, LA-centric brand for Facebook, Twitter, Instagram, and Foursquare (Swarm)
  • Incorporated original design elements, stock images, property photos, and curated user-generated posts into social media strategy
  • Collaborated with local Hollywood businesses, including GoWEHO, to cross-pollinate channels and create contests and tie-in offers
  • Grew the page from around 9,000 fans to over 13,000 — around a 44% audience growth
  • Utilized Facebook, Twitter, and Foursquare advertising to have an edge over competitors and reach ideal audience
  • Maintained a positive, trustworthy relationship with client throughout relationship through monthly calls and daily emails